A knowledge enthusiast, Sanmitra has a multidisciplinary educational background. She holds a Master’s in Strategic Design Management from National Institute of Design (NID), Ahmedabad; a degree in Commercial Arts (BFA); and a degree in Broadcast Journalism.
Sanmitra has extensive experience in Innovation Management, Design Management, Marketing & User Experience, Start-up guidance, Design Strategy, Business Development, Design Research, and User Experience Design. During her years in the design and innovation industry, she conducted numerous design thinking workshops for the Information Technology, Banking, Finance and Insurance, Pharmaceutical, Manufacturing and Logistics domains.
She has successfully collated what it takes to transfer knowledge and experience from industry to education. Proficient at delivering strategic thinking across all levels, Sanmitra strives towards making a greater impact within the field of Design Management by seeking collaboration between industry and education.
A Global Design Ambassador with regards to User Experience Design, Sanmitra is a trained Z- MET (Zaltman Metaphor Elicitation Technique) Interviewer and Analyzer.