Design Strategy & Management

Design Strategy & Management (3-Year BBA and 2-Year MBA)

Design & Strategy Management courses are built on strong foundation of design thinking and holistic business management. The program offers a mix of inputs on latest design thinking methods and combines them with real life case studies and applications from the business world. The program builds the critical thinking and execution skills required in today’s worlds and prepare the learners to use design to solve real life problems faced by industry and society. It also brings together design thinking that will lead to change in near future.

The program aims to produce business leaders who can leverage the power of Design for business value creation, positive social impact and overall economic growth. The program has been primarily developed with industry focus with specific inputs related to innovation and strategy, besides a solid foundation in the management disciplines. Management courses include - Organizational Behaviour & Principles of Management, Statistical & Quantitative Analysis, Accounting for Managers, Managerial Economics, Legal Aspects of Business, Financial Management, Human Resource Management, Strategic Human Resource Management, Production & Operations Management, Marketing Management, Research Methodology and Operations Research, Consumer Behavior, Marketing Research and Quality Management.

A range of interactive teaching methods are used in the program delivery. With strong emphasis on reflective learning based on collaborative problem solving, traditional lectures are complimented with group discussions, workshops, fieldwork and explorations. Modules are taught through seminars, workshops and project work. Emphasis is on creating an exciting and charged environment. The program significantly improves the employability as students emerge with leadership capabilities and are equipped with key management skills enabling them to take a lead in strategic decisions.

This program opens up a completely new world of ‘Career Possibilities’ as compared to a traditional BBA or MBA program. Besides usual management roles, WUD graduates will be able to find important roles in Innovation management, new ventures, venture capital, private equity, management consulting, strategic planning, product planning, product marketing, product development and other exciting areas of work. Graduates will be highly valued by employers in technology-related or consumer products industries. Students will be ready to take on the roles of team managers, project managers, and functional managers and will be on the fast track to become general managers, vice presidents or CEOs.

BBA (Design Strategy & Management) Curriculum

Core Specialization
Principles of Management Principles of Finance Principle of Economics - I Human Resource Management - I
Communication & IT Skills for Managers Principles of Accounting Business Environment Ecommerce Basics Supply Chain & Operations Management
Capstone Project - Basics Principles of Design Marketing Innovation Capacity Building
Principles of Marketing User Experience Design Systems Design - Basics Design Strategy & Management
Strategy Basic Understanding
Design Research - I Design Research II Design Insights Creation Design Production
Non - Core
Business Mathematics Advanced Principles of Marketing Cost accounting & Financial Management Principles of Economics II Business Ethics
Business Organisation & Systems Business Statistics Business Informatics & Systems Business Environment Social Entrepreneurship
Principles of Design Finance & Design Business Research Methodology Business Planning Project Management
Human Factors & Ergonomics Application of Principles of Design
Common Elective Common Elective Common Elective Common Elective
Common Elective Common Elective Common Elective Common Elective
Industry Ready
Classroom Project I Classroom Project II Classroom Project III Classroom Project IV Classroom Project V Thesis Writing & Jury
Self - Project / Internship

MBA (Design strategy & management) Curriculum

Core Specialization
Design Principles Strategy & Innovation Start up and new venture Management Innovation Management
Principles of Marketing Human Centred Design Systems Design Merchandise Management
Design Strategy & Management Design Research Methodolgies Design Audit Design Business Creation
Capstone I Business Design Self - Project / Internship
Non - Core
Accounting for Business Decisions Operations & supply chain management Business, Government & Society Business Planning
Management Fundamentals User Experience Design Business Informatics & Systems Entrepreneurship
Capstone II Capstone III
Common Elective Common Elective Common Elective
Common Elective Common Elective Common Elective
Industry Ready
Case Study Case Study Case Study Case Study
Industry visit Industry visit Industry visit Industry visit

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