School of Business at WUD

About School

Business Education for a Changing World

The School of Business at the World University of Design (WUD) represents a new generation of management education — one that looks ahead rather than back. It is a school built for the future of business, not the legacy of it. In a world where technology automates routine work and creativity drives enterprise value, WUD’s business programs prepare students to lead with imagination, empathy, and insight.

Unlike traditional business schools that emphasize efficiency and control, WUD’s School of Business emphasizes strategy, design, and innovation — the forces reshaping every industry. Our programs develop professionals who can think beyond functional silos, interpret human needs, and design systems, services, and brands that create meaningful impact.

The BBA programs at WUD offer specialized undergraduate pathways that combine business fundamentals with domain-specific expertise. The BBA in Design Strategy & Management builds future strategists who link business logic with creative problem-solving, while the BBA in Fashion Business Management prepares students for leadership in fashion, retail, and lifestyle sectors — industries that thrive on agility, branding, and trend foresight.

At the postgraduate level, the MBA and Executive MBA in Design Strategy & Management prepare professionals to navigate and lead in the creative and innovation-driven economy. These programs bridge management, design, and digital transformation, empowering graduates to reimagine business models, build brands, and manage change in industries from technology to fashion, media, and beyond.

Students at WUD learn through live industry projects, interdisciplinary studios, global collaborations, and start-up incubation, ensuring their learning is as dynamic as the markets they will enter. Supported by WUD’s Platinum-rated design ecosystem, they graduate ready not just to manage business — but to design the future of it.

“We are reimagining the role of the business school itself — from producing managers of yesterday to creating innovators for tomorrow.”

Courses Available

Bachelor of Business Administration

3-Year BBA

In an interdisciplinary way, the strategy & innovation concentration would have you actively practice Design ...

Know More

Master of Business Administration

2-Year MBA

In an interdisciplinary way, the strategy & innovation concentration would have you actively practice Design ...

Know More

Design Strategy & Management

Executive MBA

World University of Design offers an executive MBA in Design Strategy & Management. This is a holistic...

Know More

PEOPLE

Sanmitra Chitte School of Management at WUD

Dr. Nitin Gupta is an experienced academic leader and institution builder with over 22 years of experience in teaching, research, and academic administration. As Professor and Dean of the School of Business at the World University of Design, he provides strategic leadership in shaping future-ready management programs that integrate business, innovation, and sustainability.

His areas of expertise include Innovation and Entrepreneurship, International Business and Strategy, Finance and Accounting, with a research focus on sustainable economic development in emerging economies. He earned his doctorate as an ICSSR Fellow (Government of India) and has contributed extensively through research publications, edited books, patents, copyrights, and the supervision of doctoral scholars.

With international academic experience in Africa, Dr. Gupta brings a strong global perspective to management education. He has served on key academic and accreditation committees and has worked closely with professional bodies, including the Institute of Company Secretaries of India (ICSI).

Our Blog post image goes here

Aastha Deshpande is an Accessory Designer from NIFT. She has worked as a Visual Merchandiser & Space Planner in prominent retail companies such as Pantaloons, Fabindia & Citylife after pursuing MBA. She has 7 years of industry experience in creating window designs, space layouts, Store Designs for retail sector, integrating design with the retail , marketing & consumer experience.

Our Blog post image goes here

Ankit Garg brings over 15 years of combined industry and academic experience, blending practical insight with academic depth. His career spans leadership roles in IT, financial services, and startups, including positions as IT Manager, Business Head, and client engagement roles in asset management and private banking. In academia, he has taught and mentored B.Tech and management students, leveraging his interdisciplinary background to connect technical and business concepts. At WUD, he focuses on developing students’ analytical thinking, leadership, and industry readiness.

Our Blog post image goes here

Shweta Dahiya is an accomplished academician with over 12 years of experience in teaching, research, and academic leadership. Her areas of expertise include entrepreneurship, human resource management, sustainability, rural development, and enterprise development. She has authored books, published extensively in reputed journals, and led government-funded research projects on women’s entrepreneurship and sustainable value chains. She has submitted her Ph.D. thesis to Savitribai Phule Pune University, focusing on the legal and regulatory framework of Producer Companies, with particular reference to Farmer Producer Organizations.


Our Blog post image goes here

A PhD in Marketing from Business School, Middlesex University, UK, Dr. Khaneja is a leading expert in design research with particular focus on the emotional well-being of consumers. She has published in the domains of physical environment design, consumers’ emotional well-being, branding, consumer behaviour, relationship marketing etc.


Our Blog post image goes here

Dr. Abhinav Gupta is working as an Assistant Professor in School of Business with World University of Design, Sonipat, Haryana. He is a management professional with more than 10 years of experience in industry and academics in the area of Marketing, Banking etc. He did his Ph.D. from SRM University in the domain of Green Marketing. He has published several papers in reputed academic journals and presented papers in conferences. He has also worked in Banking sector with Axis Bank in Retail Banking operations.


News & Events

100 Watts Design Studio, Industry Collaboration of World University of Design
20 Nov
Marshmallow Exercise for design Thinking

Design Thinking is the essential ability to combine empathy, creativity, and rationality to meet user needs and drive business success. With an aim to encourage students to practice design thinking mi..

100 Watts Design Studio, Industry Collaboration of World University of Design
22 Oct
Entrepreneurship Session with Mr. Amitabh Singh Jolly

The School of Management, World University of Design organized a learning session with Mr. Amitabh Singh Jolly, Managing Director- CoGlobe UK Ltd. and Partner, Hexagon Consulting. ..

100 Watts Design Studio, Industry Collaboration of World University of Design
9 Apr
National Level Business Plan Competition 2019

Entrepreneurial culture is growing in India. To cultivate this spirit among the youth early, World University of Design (WUD) organized the first edition of National Level Business Plan Competition 20..

100 Watts Design Studio, Industry Collaboration of World University of Design
6 Sep
World Art Community

An activity in Entrepreneurship and branding was conducted as a part of the Fashion marketing & management course for 6th-semester Fashion Design students by the School of Management...

Student Testimonials

WhatsApp Call Now