Design Strategy & Management

Executive MBA in Design Strategy & Management

The Executive MBA in Design Strategy & Management is a specialized program designed for working professionals and mid-career leaders who wish to integrate creativity, innovation, and design thinking into their management practice.

Built around the realities of today’s fast-changing business world, this flexible program enables professionals to reimagine their organizations through design-led strategy, digital innovation, and sustainable business transformation.

Through a blend of weekend sessions, workshops, and project-based learning, participants engage with faculty, mentors, and industry experts from across business, design, and technology domains. The program fosters cross-disciplinary leadership, encouraging executives to connect business performance with human-centered innovation.

Careers Outcomes: Innovation Lead · Transformation Manager · Design Thinking Facilitator · Product Strategist · Change Consultant · Entrepreneur

Whether you lead a team, a function, or an enterprise, this program helps you evolve into a creative leader — one who can manage complexity, inspire innovation, and design the future of business.

Design Strategy & Management (Executive MBA) Curriculum

1 SEM

2 SEM

3 SEM

4 SEM

Core Specialization

Design Principles

Strategy & Innovation

Start up and new venture Management

Innovation Management

Principles of Marketing

Human Centred Design

Systems Design

Merchandise Management

Design Strategy & Management

Design Research Methodolgies

Design Audit

Design Business Creation

Capstone I

Business Design

Self - Project / Internship

Non - Core

Accounting for Business Decisions

Operations & supply chain management

Business, Government & Society

Business Planning

Management Fundamentals

User Experience Design

Business Informatics & Systems

Entrepreneurship

Capstone II

Capstone III

Electives

Common Elective

Common Elective

Common Elective

Common Elective

Common Elective

Common Elective

Industry Ready

Case Study

Case Study

Case Study

Case Study

Industry visit

Industry visit

Industry visit

Industry visit

Student Testimonials