Master of Business Administration (MBA)

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Design Strategy & Management (2-Year MBA)

In an interdisciplinary way, the strategy & innovation concentration would have you actively practice Design strategy & Human Centred Design through a pathway of studio courses that teach how to use market insights to build products, create experiences, and launch businesses. In addition to dedicated studio space for heads-down work, students have access to model-making, rapid prototyping, and multimedia technology for the range of projects they take on to bring this work to life. By the end of this programme, you would gain adequate competence enabling them to understand and map the opportunities and design transformational strategies, manage innovation and new business development in any of all the diverse sectors from products to services, governance, crafts to ICT, life and entertainment, etc. and will be equally equipped to enter any industry, social enterprises, consultancy or jobs always contributing to the top management function either as team players or as team leaders or even initiate start-ups.

(a) Data Analytics, Artificial Intelligence & Design Thinking in Collaboration with upGrad

Harnessing the potential of emerging disruptive technologies such as data science, artificial intelligence & machine learning requires a new set of professional skills. Business world in coming times will be driven by individuals with expertise to apply these skills to organizational needs and strategies while navigating the ethical, psychological, and societal implications. The program aims to dramatically enhance the ability to make informed decisions of high quality, by making most optimal use of emerging technologies, human centred design and application of design thinking. Design Thinking skills imparted through a hands-on learning journey will help you develop the creative-thinking skills needed to innovate in any organisational context. By elevating your creative thinking skills, you will return to work able to develop and support a creative culture within your organisation. A culture that is capable of confidently pushing and sustaining innovative efforts.

(b) Service Design (2-Year MBA)

This concentration is aimed at future leaders and managers of service-based organizations. It is not sector specific and applies to a wide range of industries including healthcare, finance, IT, travel, retail, education and even oil and gas. The course examines the complex cultural, technological, and systemic issues facing businesses and governments to create new services for now and the future. The programme will prepare students on (a) creation of new consumer services by identifying human needs via Human Centred Design, transformational services, and delivery in complex organisations, for example in retail, banking and hospitality (b) development & innovation in public service and policy in areas such as transportation, health and education, and (c) speculative futures to envision radically new services and user experiences driven by technological, environmental and social challenges. Graduating students will be able to find placements in transport, telecommunications, financial services and retail companies, leading consultancies, government departments and international organisations.

MBA Curriculum

Academic Area 1 SEM 2 SEM 3 SEM 4 SEM
Compulsory
General Management Management Fundamentals Written Analysis & Communication Business Ethics
General Management Economics & Policy Business Statistics Organisational Behaviour
General Management Marketing Organisational Behaviour Integrated Decision Making Interview Training & Workshops
General Management Business Research NPD & Planning Macro-economics & policy Entrepreneurship
Concentration Areas (Choose one)
DS&M - Design Strategy & Management Design Management IPR & Business Model Innovation Innovation Management Capstone Project
DS&M - Design Strategy & Management Principles of Design Strategy & Innovation StartUp and New Venture Management Capstone Project Documentation & Jury
DS&M - Design Strategy & Management Design Pricing & Cost control Human Centred Design Systems Design
DA.AI&DT - Data Analytics, Artificial Intelligence, Design thinking Data Analytics Data Visualisation & Tableau Big Data, Hadoop & Spark Capstone Project
DA.AI&DT - Data Analytics, Artificial Intelligence, Design thinking Artificial Intelligence SQL & Statistics Predictive Modelling & Analytics Capstone Project Documentation & Jury
DA.AI&DT - Data Analytics, Artificial Intelligence, Design thinking Design thinking methods & application Human Centred Design Systems & Service Design
SD - Service Design Systems thinking Service Blueprinting Archetypes & Persona Development Capstone Project
SD - Service Design Information Architecture UX & UXPM Business model Innovation Capstone Project Documentation & Jury
SD - Service Design Social Entrepreneurship Design Research Servicescape & policymaking
Minor (Choose one)
Marketing Marketing Concepts Advertising & Public Relations Sales & Distribution Management NA
Marketing Marketing Of Services Data Analytics International Marketing NA
Finance Financial Accounting Profit Planning & Control Business Finance NA
Finance Indian Banking And Financial Markets Analysing Financial Statements Banking Law & Practice NA
Operations Operations Management Technology And Operations Management Quality Management NA
Operations Lean Operating Systems Operations Scheduling And Sequencing Forecasting And Demand Planning NA
HR Human Resource Management Fundamentals Manpower Management Organisational Behaviour NA
HR Managing Employee Performance Retention And Motivation Training And Development International HRM

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